The EU is about to pass a law regulating your website

Posted by Helene Norgaard Bech

Tue 9 Sep 2014

Recently Members of the European Parliament (MEPs) voted to impose new regulations on more than 760,000 public and private sector websites in an attempt to assist an estimated 167 million EU citizens access public services online.  While the new rules are not law just yet, the latest amendment passed by an overwhelming margin, so you can expect to see it soon.

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Topics: website accessibility

Does my website really need to be accessible?

Posted by Mike Astrup Nygaard

Tue 2 Sep 2014

We hear this question repeatedly, and the simple answer is ‘yes’. Ensuring website accessibility isn’t always easy, but it can be done and the results are always positive! Having an accessible website not only increases the amount of people who can view and use your website as intended, it also assists SEO efforts, aids website usability, and makes the world a better place!

Yeah, but c’mon how many people are really affected?

What many people don’t know is that up to 20 percent of website users have some form of a disability that makes accessing the web difficult. That is around one in every five people, or more than 12 million in the United Kingdom. Even if you are not a numbers person, that is a load of people to exclude from your website’s potential user base.

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Topics: website accessibility

Three things successful web managers do differently

Posted by Dave Schneider

Tue 26 Aug 2014

What's the difference between a sub-par website manager and a successful leader who turns heads in the organisation and inspires their team members to excellence? Surprisingly, it isn't a fancy degree from a lofty university or a bottomless budget. The most successful web managers simply do three things differently:

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Topics: Website management

Identifying Key Performance Indicators and Micro Conversions on B2B Websites

Posted by Steve Hennigs

Tue 19 Aug 2014

Many organisations struggle to find useful information in their web analytics software, and end up ignoring the tool because of that fact. This blog and accompanying worksheet provide everything you need to begin tracking the most important data for your organisation and use it to make meaningful changes to your website immediately.

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Topics: website analytics, Key Performance Indicators

Stop Chasing Emergencies and Be Proactive With Your Website

Posted by Dave Schneider

Tue 12 Aug 2014

Everyone knows reactive marketing is ineffective, but far too many marketers are buried deep under a pile of emergencies to even think about strategic planning for their website. What do you do when your boss comes to your desk every day with another surprise task needing your immediate attention?

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Topics: web governance

Iterative web development the Monmouthshire way

Posted by Joanna Goodwin

Wed 6 Aug 2014

At Monmouthshire County Council, we never aim for perfection. Perfection doesn’t exist. There will always be something we aren’t happy with; something that can be improved, developed or changed.

When talking about web development specifically, I’m including content, navigation structures, layouts, design, functionality and processes. These are all pieces of the puzzle and should all be evolving and being updated continuously.

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Topics: content governance, monmouthshire council, iterative development, web development

How website accessibility can boost your SEO

Posted by Mike Waterston

Tue 5 Aug 2014

In case having a website that’s accessible to all users wasn’t enough incentive on its own, here’s another reason - it will help boost your SEO rankings. Yeah, true story. On the surface it may not seem like the two are connected, but behind the subtle scenes of your website’s code, proper accessibility practices are providing a major boost to your SEO. What’s that idiom about birds and stones? 

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Topics: Accessibility, website accessibility, SEO

Roles and responsibilities on website teams

Posted by Shane Diffily

Tue 29 Jul 2014

People are the most important part of any system of Web Governance. Hire good people and they will generally find clever and innovative ways to get maximum bang for your buck. However, roles & responsibilities have not kept pace with changes in online activity. This has led to dangerous gaps in operations, as well as tension among staff due to competing claims over “who does what”.

In this article we’ll explore some of the ways you can restore 'industrial peace' by delivering the clear job descriptions your team needs.

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Topics: web governance

4 signs you're wasting money on a web content agency

Posted by Dave Schneider

Tue 22 Jul 2014

Web agencies are a fantastic resource for small marketing teams and can give a much needed boost to your online efforts - as long as you avoid these common pitfalls.

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Topics: content governance, web content management, web content agency

5 Reasons why your website content isn't influencing readers

Posted by Mike Waterston

Tue 15 Jul 2014

Humanising the digital world is no simple task. Thanks to the rapid advances in technology, the expansion of social media, and the ever-growing influence of the Internet, consumers are growing more and more savvy by the day. They also have more choices than ever before, which means you have more competition than ever before. So the question becomes, how to distance yourself from competitors and convince consumers that your product/service/organisation is the best option for them?

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Topics: website content

About this blog

The Siteimprove blog is updated regularly with fresh insights from expert consultants and guest bloggers on the latest web governance industry trends. Enjoy!

 

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