Three things successful web managers do differently

Posted by Dave Schneider

Tue 26 Aug 2014

What's the difference between a sub-par website manager and a successful leader who turns heads in the organisation and inspires their team members to excellence? Surprisingly, it isn't a fancy degree from a lofty university or a bottomless budget. The most successful web managers simply do three things differently:

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Topics: Website management

Identifying Key Performance Indicators and Micro Conversions on B2B Websites

Posted by Steve Hennigs

Tue 19 Aug 2014

Many organisations struggle to find useful information in their web analytics software, and end up ignoring the tool because of that fact. This blog and accompanying worksheet provide everything you need to begin tracking the most important data for your organisation and use it to make meaningful changes to your website immediately.

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Topics: website analytics, Key Performance Indicators

Stop Chasing Emergencies and Be Proactive With Your Website

Posted by Dave Schneider

Tue 12 Aug 2014

Everyone knows reactive marketing is ineffective, but far too many marketers are buried deep under a pile of emergencies to even think about strategic planning for their website. What do you do when your boss comes to your desk every day with another surprise task needing your immediate attention?

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Topics: web governance

Iterative web development the Monmouthshire way

Posted by Joanna Goodwin

Wed 6 Aug 2014

At Monmouthshire County Council, we never aim for perfection. Perfection doesn’t exist. There will always be something we aren’t happy with; something that can be improved, developed or changed.

When talking about web development specifically, I’m including content, navigation structures, layouts, design, functionality and processes. These are all pieces of the puzzle and should all be evolving and being updated continuously.

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Topics: content governance, monmouthshire council, iterative development, web development

How website accessibility can boost your SEO

Posted by Mike Waterston

Tue 5 Aug 2014

In case having a website that’s accessible to all users wasn’t enough incentive on its own, here’s another reason - it will help boost your SEO rankings. Yeah, true story. On the surface it may not seem like the two are connected, but behind the subtle scenes of your website’s code, proper accessibility practices are providing a major boost to your SEO. What’s that idiom about birds and stones? 

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Topics: Accessibility, website accessibility, SEO

Roles and responsibilities on website teams

Posted by Shane Diffily

Tue 29 Jul 2014

People are the most important part of any system of Web Governance. Hire good people and they will generally find clever and innovative ways to get maximum bang for your buck. However, roles & responsibilities have not kept pace with changes in online activity. This has led to dangerous gaps in operations, as well as tension among staff due to competing claims over “who does what”.

In this article we’ll explore some of the ways you can restore 'industrial peace' by delivering the clear job descriptions your team needs.

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Topics: web governance

4 signs you're wasting money on a web content agency

Posted by Dave Schneider

Tue 22 Jul 2014

Web agencies are a fantastic resource for small marketing teams and can give a much needed boost to your online efforts - as long as you avoid these common pitfalls.

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Topics: content governance, web content management, web content agency

5 Reasons why your website content isn't influencing readers

Posted by Mike Waterston

Tue 15 Jul 2014

Humanising the digital world is no simple task. Thanks to the rapid advances in technology, the expansion of social media, and the ever-growing influence of the Internet, consumers are growing more and more savvy by the day. They also have more choices than ever before, which means you have more competition than ever before. So the question becomes, how to distance yourself from competitors and convince consumers that your product/service/organisation is the best option for them?

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Topics: website content

The website redesign accessibility nightmare project

Posted by Helene Norgaard Bech

Tue 8 Jul 2014

I’d like to introduce you to three people whose website redesign project is about to fail. Committing a variety of sins, there’s Walter the webmaster, Elizabeth the editor and Ian the IT guy, who work together for a public sector organisation. Read on to learn how to make sure their nightmare doesn't become yours!  

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Topics: Accessibility, website accessibility, web governance, content policy

How to clean up disorganised web content in a hurry

Posted by Dave Schneider

Tue 1 Jul 2014

If you’re feeling overwhelmed by the prospect of cleaning up your website content, the suggestion to “get an overview of your content” may sound dismissive and unhelpful, but it really doesn’t need to be more complicated than that.

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About this blog

The Siteimprove blog is updated regularly with fresh insights from expert consultants and guest bloggers on the latest web governance industry trends. Enjoy!

 

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