On Friday the 6th of November I gave a presentation on Web Analytics and Search Engine Optimization to the NYS Forum at the NYS Cultural Education Center in Albany, New York. The presentation covered the topics Web Analytics and Search Engine Optimization.
The Web Analytics part of the presentation focused on how you can use your web analytics solution to get actionable insights instead of just providing usage statistics. Finding the metrics in your web analytics that provide information, about where you can improve your website is not a straight forward task, but it is where you will get the benefit of web analytics, compared to just reporting website usage. Picking the right KPIs and using behavior tracking tools is a large part of finding information that you can act upon to improve your website. These areas where also covered in the presentation.
The Search Engine Optimization (SEO) part of the presentation was split into two. In the first half of SEO we looked at the technical prerequisites for doing SEO and how to write optimized content. In the second half the focus was on the strategic parts of SEO. This includes link building strategies, selecting what to optimize and especially why it is a good idea for public sector websites to use SEO and how they can benefit from it. Finally I talked about how you can use your web analytics to help you uncover where to apply SEO and to measure the effect of your SEO.
I really enjoyed giving this presentation and the interaction and feedback from the audience was awesome. So I look forward to sharing the joy of web analytics with even more people in the future.
0 comments:
Post a Comment